Brands for
diverse lifestyles
UNITBRAND creates brands rooted in an understanding of diverse lifestyles
and consumer needs, turning ideas into products that meet everyday needs.
AboutUs
Beauty Trend Leader
Global Beauty Solutions Provider
UNITBRAND is a comprehensive cosmetics solution provider — combining deep industry experience with the latest beauty trends, technologies, and market insights to guide every brand we work with.
Our
Services
With full OBM turnkey management, UNITBRAND tailors every service to your brand — handling the entire process from concepts to the finished product. We turn your idea into a market-ready product while you focus on building your brand.
- Competitor & market research on concepts, channels and comparable price ranges
- Product planning & concept development
- Retail price & cost target setting
- End-to-end launch schedule management
- Formula sampling & supply meetings with manufacturers
- Formula improvement requests & R&D coordination
- Standard-sample receipt & finished-product QC
- Full brand direction — naming, catchphrase, copywriting, concept colors, target & lifestyle definition
- BI / CI design
- Brand design strategy
- Design research & planning
- Package graphic design
- Container mold design
- Sourcing of containers, cartons & packaging materials
- Specialty post-processing specification planning
- Marketing strategy planning
- Content planning & production
- Online content guides incl. detail-page planning
- Promotion execution
- Brand collaboration strategy proposals
- Copy review per cosmetics labeling & advertising guidelines
- Manufacturer coordination during production
- Collection & storage of manufacturer / distributor documents
- Retention standards for production-control samples
- MFDS functional reporting & low-irritation testing
- Human application (clinical) testing
- China hygiene license (NMPA) acquisition
- Packaging materials production supervision, cost management & margin review
- Video ad campaigns via Facebook & Instagram
- Naver Beauty Window
- Kakao Makers
- H&B stores — Lohb's, Watsons, Olive Young
- TV home shopping (live & T-commerce)
- Global e-commerce — Taobao, Qoo10, Amazon
OBM Turnkey
Manufacturing
From a single idea to a market-ready product
— UNITBRAND manages every stage of your brand under one roof.
Planning, formulation, design, production, and quality — handled end to end, so you can launch with confidence and stay focused on building your brand.
Backed by trusted partner facilities and over two decades of Korean cosmetics expertise, we bring your product to global markets — made exactly to your vision.
Meet theFounder
With over 20 years of experience in the cosmetics industry, Wool Hong has successfully led numerous brand development, product launch, and commercialization projects.
Drawing on extensive expertise in marketing, product planning, product development, and brand management, she has built a strong track record across leading beauty companies, manufacturers, and R&D organizations.
As the Founder & CEO of UNITBRAND, she provides professional consulting and strategic guidance in cosmetics product development, brand building, manufacturing, and business growth.
Professional Experience
- Marketing Team, Korea Yakult
- Marketing & Product Planning, Daemyung I&S
- Product Planning, LG Household & Health Care
- Product Planning, Bandi Nail & Color Cosmetics
- Product Planning, PLU
- Head of Product Development, Design & Quality, CELAB R&D Center
- Founder & CEO, UNITBRAND (2019–Present)
Professional Activities
- Director, Cosmetics BM Academy
- Product Development & Brand Strategy Consultant
- Manufacturing & Quality Management Instructor
- Startup & Entrepreneurship Mentor
- Beauty Industry Consultant
- Brand Development Advisor
- Speaker at Beauty Industry Seminars
OurBrands
Brands developed and manufactured with UNITBRAND. Select a brand to view its products.
ContactUs
Tell us about your product idea or manufacturing needs. Our team will get back to you with the right solution.
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